Wednesday, May 16, 2007

Do the Chinese Surf?

It depends on what kind of surfing you’re talking about. What was once an industry influenced primarily by Hawaii, California and Australia, there is a sleeping giant who has been awakened…Chinese surfboard manufacturing. In an industry worth over 8 billion dollars, it is no wonder why China is getting involved. With the disappearance of the Clark Foam [the former leader of ‘blanks’ for surfboards], there are more and more Chinese surf manufacturing plants popping up all over China.


Most of these Chinese boards are being stamped with expired logos from the past, such as The Realm or Canyon. Next time you’re at Costco look for one of these boards. All these boards are being hand-made, by Chinese shapers as oppose to machine produced. The ironic part…none of these Chinese shapers have ever surfed, nor have they ever visited the beach. While Chinese surfboard production does not represent a large part of the sales market yet, it surely will in the future as this new Asian growth is merely the tip of the spear. Further expansion into China is certainly going to occur, primarily because surf-shop owners of the U.S. are begging to dually have the long sought-after margins, and to quench the demand for low-end/beginner boards.

While most MBA’s probably are too busy with business matters to get a board and go surfing, this is an interesting phenomenon/opportunity that we’re seeing across most industries. Asia is clearly changing the way we do business. Similar to the Wal-Mart dilemma, this puts some skilled crafts-people out of jobs…Diversification of skills and products will help to alleviate this problem evolving the industry to the next level. Debates over whether tariffs should be put into place have been made to block the importation of Chinese boards, but would this be fair?

Who should determine whether Asia should be able to dump cheap products on US soil?

CAL POLY CHINA BLOG

11 comments:

Anonymous said...

"Who should be able?" This is a curious question. We should all be able. We, consumers, have the ability. We decide. Our dollars are our abstract value weapons of war. Is this a war? Yes, it is. It is an assault on a sustainable and joyous lifestyle. It is a mass media marketing manipulation of the minds of the consumers from the moment they are placed in front of the thought homogenization box. I am able to decide. I decide not to buy from an oppressive country where a blog like this could be shut down for asking the very question you just postulated! I decide not to go to an "educational" art exhibit with plastinized bodies of unclaimed chinese deceased! I DECIDE!


I decide. And so do you and everyone else.

J.P. said...

Surfer magazine's Chris Mauro wrote that there are no shaping machines in China but this is untrue. There are many shaping machines in operation in China. I assume the June 207 issue of Surfer mag is where you got your info.

Anonymous said...

Please don't buy asian made surfboards. It is deteriorating the fabric of local surf culture, jeopardizing the future of small, skilled operations that make custom quality surfboards, and producing sub-par surfboards in terms of craftsmanship, performance, and durability. Support your local shapers.

Mr. Rodger said...

I'm not planning to buy boards from China any time soon (or ever). I know many shapers here in California and in Hawaii, and I would hate to see them loose their lifestyles. Unfortunately, China is making more and more products coming into the US so Americans must know how to handle the situation.

While the wave of Chinese boards coming to the United States is inevitable, and tariffs are not an option… American/Australian surfboard manufacturers should guide the way and show China how to manufacture boards (Pro Surf shapers are already sneaking over to China to start up shop)… Similar to the Electronics industry, where Japan produces high-end goods and China manufactures the lower-end products… China can produce the cheaper ‘cookie-cutter’ surfboards for beginners. There would still be plenty of demand for custom shaped boards for intermediate and advanced riders, so American/Australian custom shapers would not loose their livelihood. If anything, this may promote surfing within China’s coastline enough to create a new untapped market for professional surfboard shapers from the US. Rather than sitting in America and being scared that China will take over the industry, perhaps we should be pro-active and lead the giant.

Anonymous said...

I find it ironic to call surfing a sustainable lifestyle when all surfers use boards and wetsuits that maim the environment in their production. Clark closed down for a reason...

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